With about 346,004,403 websites (and counting) on the net, it’s only a matte of time before we run out .com’s to use. Similar to how 917 and 212 area codes got over loaded, .com domains are on the same path. The Internet Corporation for Assigned Names and Numbers was joined by 17 internet specialists and policy advisers to vote on opening the number of the number of Internet name endings- the generic top-level domains (gTLDs).
The vote passed but has brands worried this will add to the ongoing struggle with counterfeiting issues within the industry. Brands will be able to purchase domains such as ‘.apparel’ starting in 2013. Additionally they will be able to sell secondary domains.
Experts are taking an educated guess at what the expansion will cost brands. Grand total: $750,000 (at least). Stay tuned for whatsnext.expansion.
