seistudio

Keep knocking

jeja6 — Sat, 30 Jul 2011 15:46:51 +0000

For the first time in forever I walked from my house to the train. That’s what happens when you never carry cash or change and forget to buy your metrocard. Along the way I saw the usual interactions and in particular the neighborhood Jehovah witnesses going door to door.

Most people, myself included, get annoyed when the door bell rings at 9am on a Saturday morning. But as I saw them I smiled. These people day in and out have such a strong belief and faith that no matter how many times they get turned away, ignored or cursed out they still keep knocking.

What if we all took that approach in regards to out careers, education, relationships? What if we were all in and no matter what the obstacle, continued to knock until we were heard?

Forget the what if and just keep knocking.

Expansion Dot Apparel

jeja6 — Tue, 26 Jul 2011 22:54:35 +0000

With about 346,004,403 websites (and counting) on the net, it’s only a matte of time before we run out .com’s to use. Similar to how 917 and 212 area codes got over loaded, .com domains are on the same path. The Internet Corporation for Assigned Names and Numbers was joined by 17 internet specialists and policy advisers to vote on opening the number of the number of Internet name endings- the generic top-level domains (gTLDs).

The vote passed but has brands worried this will add to the ongoing struggle with counterfeiting issues within the industry. Brands will be able to purchase domains such as ‘.apparel’ starting in 2013. Additionally they will be able to sell secondary domains.

Experts are taking an educated guess at what the expansion will cost brands. Grand total: $750,000 (at least). Stay tuned for whatsnext.expansion.

Something to sip on

jeja6 — Tue, 26 Jul 2011 18:12:26 +0000

Menswear labels have been increasingly growing. With our friends from Mars taking better care of themselves and exploring their thread jungles, brands have an increased market share to conquer.

Scotch & Soda, a menswear brand with women and children’s extensions, has a ‘cool hip vibe’ according to Michael Kramer (CEO of Kellwood Co). Kellwood recently acquired the brand, adding it to its brand portfolio including Baby Phat, Phat Farm, Sag Harbor and Briggs (Women’s Wear Daily). Kramer is always looking for brands that speak to the customer and have a strong core in design.

The brand currently has 30 plus stores. You can get you round of Scotch & Soda state side in SoHo at 273 Lafayette Street.

The unknown

jeja6 — Tue, 12 Jul 2011 00:02:33 +0000

Most fashion designers or students of fashion design have waited years to reach fame and glorified respect within the industry. Through blood, sweat, tears and sleepless nights of cutting, sewing, draping and sketching designers climb up the fashion latter and pray for an appointment at a couture house. Big names moving from into key couture positions have always made headlines and stirred the fashion world. But as of late fashion houses have been looking for more than just a name.

Olivier Rousteing (Balmain, picture right), Umit Benan (Trussardi, picture lower right), and Alistair Carr (Pringle) are proof of just some of the industry making the change from famous, paparazzi prone names to raw young talent. The industry is no longer in the glamour and glitz of the 1990′s. This is the time in fashion were brands are thoughtful in choosing their talent. “Personality is key as well, being a storyteller to his or her team and to the brand audience, to make the people feel they want to be part of the community” says Floraine de Saint Pierre (Womans Wear Daily, Thursday July 7th 2011 page 12). Rather than keep an elitest wall up between the brand and it’s consumers, brands are looking to bridge those connections by seeking designers whom create beautiful garments and breathe a connected life into each piece.

For all you fashion designers, fret not. Your shot to the top is closer than you think. No paparazzi required.

Sal-va-tion- Nike Style

jeja6 — Mon, 11 Jul 2011 23:41:20 +0000

Action sports is a booming business. By 2015, this niche market is looking to generate $1 billion plus in sales. More and more young men and women are pushing their talents in surfing, skating, and biking gaining major endorsements and critcial acclaim within the sports world. With it’s ‘Just Do It’ frame of mind, Nike is taking it’s piece of the action sports world by opening it’s third brick and mortor location at the shopping center in Malibu Village. The 4,500 square foot store, appropriately named Salvation, caters to the action sports consumer through specialized apparel, custom made options and merging product into individual art projects.

June 2011 marked the beginning of Nike’s action sports initiative with the premier of “The Chosen”, the advertising initiative geared toward the niche market.

In a retail environment where one of a kind garments are consistently sought after, Salvation offers consumers the opportunity to personalize boardshorts, sneakers, t-shirts and more. With more than 500 graphics to choose from via iPads set in the stores customization section, your finished product will always be an original. And no 4 to 6 week turn around time on creation, the entire process takes about 20 to 30 minutes.

This retail hit is sure to bring Salvation to any action sports fanatics wardrobe.

3854 Cross Creek Rd Malibu, CA 90265

Color The Night

jeja6 — Mon, 20 Jun 2011 20:46:52 +0000

Color is at the core of our recognition. Red apples, yellow school bus, blue sky. We associate colors with objects and environments since before we are even born. Emiliano Styles (picture to the right) takes us on an exploration of color, fantasy, love and chores (sounds strange but trust me) in Color the Night.

Color the Night tells the story of Narumi as she prepares for a dinner date with Gabe. The film starts off at sundown and takes the viewer through an intricate ride of Narumi’s imagination as she showers, gets dressed, makes dinner and cleans up. Via amazing imagery, music and fashion assembled by his top notch wardrobe team.

To get a sneak peak of the film click the link below. It’s definitely worth watching! Stay tuned as we follow more and more of Color the Night by Emiliano Styles

http://www.indiegogo.com/Color-the-Night

S.U.I.T. Up!

jeja6 — Mon, 30 May 2011 00:34:25 +0000

No one was born knowing what a resume was or what to wear to an interview. Most people still don’t know the concept of “if you’re early, you’re on time. if you’re on time, you’re late” and continue to leave a song on their voicemail recording.

Whether it was your highschool algebra teacher or your basketball coach, someone in your life cared about you enough to show you the ropes. Many at risk young men today, unfortunately, do not have positive role models in their lives.

S.U.I.T. Up (Success and Unity Inspire Transformation) is a community based program started to prepare at risk youth for job placement and college enrollment. The program involves educating students on resume and interview skills, assistance with internship opportunities, on site visits at companies around the tri state area and wardrobe assistance for interviews.

Most of these young men can not afford interview appropriate clothing, S.U.I.T. Up is looking for any gently used suits and shoes to be donated to these young men. In addition to getting new suits, these young men will learn styling tips and the key to a diverse wardrobe.

The goal is to forward are amazing youth and provide them with the tools to succeed. The possibilities are unlimited!

*To donate suits or inquire about guest speaker opportunities please email JeJaM6@gmail.com*

Cut it out!- Fashion going greener

jeja6 — Sun, 29 May 2011 23:18:27 +0000

The fashion business is nearly a one trillion dollar industry that changes quite quickly. They impact the economy in every way from fabric production and costs to shipping and packing needs. All of these areas allow for jobs to be created, forwarding our economy and helping families. These areas also contribute to the environment. Sadly, with increasingly high turn over rates in fashion also comes massive impacts on the earth. Misuse of fabric (nearly 15 to 20 percent of fabric used is discarded due to misuse, WWD), carbon emissions in the air and factory wastes into our water supplies. The urgency on this matter has led one woman to create a call to action.

Sharon Chang, Founder of Yoxi presents “Trim the Waste of Fashion”, an online competition calling fashion designers to social change. From now through July 8th, teams can submit one to two minute videos showcasing strategies for success in the three round series.

The final two teams will be flown to NYC for an event taking place during fashion week. The winning team will take home $40,000 and valuable industry knowledge to kick off their greener brands.

To learn more about this fashion forward project or to submit your own video visit http://yoxi.tv/post/607. Make sure to tune in and vote!

Not a fashion designer? No worries, you too can help fashion’s green initiatives. Here are six environment friendly tips for all you fashionistas:

1) Don’t throw it in the bag. Take a durable eco friendly bag from home and put all your fashion buys in there during your next shopping spree. It’s easy on the environment and easier on your hands.

2) Think outside the box. Like most shoe/sneaker fanatics we all want to keep our fabulous foot wear in their original packing. Consider, a shoe rack/shelf for those crispy kicks or stunning heels and take the boxes to your local recycling center. It’s a way to give back and free up closet space! http://www.recyclebank.com/

3) Trash to treasure. Getting new duds for the upcoming season? Don’t toss them in the garbage. Deliver them to your local good will, thrift store or church. giving back is always in fashion. http://www.goodwill.org/

4) The more the merrier. The next time you’re planning a full day shopping spree consider car pooling with your pals or taking public transportation. That’ll give less emissions to mother earth and more money to your shopping budget.

5) Fashion Home Makeover. Have old t-shirts or jeans lying around that you no longer wear but can’t bare to discard? How about cutting those up to make a fabulous quilt. This way you reuse the fabric and always have a piece of you favorite apparel in your home. http://www.toocooltshirtquilts.com/

6) Take care. Make sure to read the care labels on clothes. The better you take care of them the longer they will last. Also remember to dry clean when needed and necessary. Oh, and classic pieces are a great way to have a transitional wardrobe season after season, saving the environment and your wallet!

Like the rain

jeja6 — Mon, 16 May 2011 05:37:44 +0000

Just another rainy Sunday on a New York City train… or not.

This particular Sunday on the number train (which I despise by the way) a few drummers came on board.

Their enthusiastic playing and talent reminded me of the rain that waited for me as soon as I exited the train. It spoke to my soul and the sun shine on my face in the form of a smile. I hope it brightens your spirits as much as it did mine. Enjoy!

Like the rain

jeja6 — Mon, 16 May 2011 05:37:10 +0000

Just another rainy Sunday on a New York City train… or not.

This particular Sunday on the number train (which I despise by the way) a few drummers came on board.