Sal-va-tion- Nike Style
Action sports is a booming business. By 2015, this niche market is looking to generate $1 billion plus in sales. More and more young men and women are pushing their talents in surfing, skating, and biking gaining major endorsements and critcial acclaim within the sports world. With it’s ‘Just Do It’ frame of mind, Nike is taking it’s piece of the action sports world by opening it’s third brick and mortor location at the shopping center in Malibu Village. The 4,500 square foot store, appropriately named Salvation, caters to the action sports consumer through specialized apparel, custom made options and merging product into individual art projects. 
June 2011 marked the beginning of Nike’s action sports initiative with the premier of “The Chosen”, the advertising initiative geared toward the niche market.
In a retail environment where one of a kind garments are consistently sought after, Salvation offers consumers the opportunity to personalize boardshorts, sneakers, t-shirts and more. With more than 500 graphics to choose from via iPads set in the stores customization section, your finished product will always be an original. And no 4 to 6 week turn around time on creation, the entire process takes about 20 to 30 minutes.
This retail hit is sure to bring Salvation to any action sports fanatics wardrobe.
3854 Cross Creek Rd Malibu, CA 90265
